At first, AI billing looks simple.
A user makes a request.
You charge them.
Done… right?
Not really.
Once your AI product starts getting real traffic, billing becomes much more complicated than expected.
You suddenly have to deal with:
credits
usage tracking
retries
failed renewals
webhook delays
refunds
async state
Stripe fees eating small transactions
And that's where most systems start breaking.
💸 Why charging directly per AI request is painful
A lot of developers initially try to charge users directly for every AI request.
Example:
image generation
GPT request
token usage
audio processing
The problem is that microtransactions don't scale well with Stripe.
Fixed fees quickly destroy margins.
And once requests become async, things get messy:
requests fail
retries happen
users refresh
events arrive late
Now billing and product state start drifting apart.
🪙 Why most AI products move to credits
This is why many AI products switch
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