Apple on MacBook Neo Design: 'We're Certainly Not Making Any Compromises'

While the MacBook Neo starts at just $599, or an even lower $499 for college students, Apple has insisted that it did not make any design compromises. "It's undeniably a MacBook, we're certainly not making any compromises on the design and that's really important," said Apple's vice president of industrial design Molly Anderson, in an interview with architecture and design publication Dezeen. Anderson added that "it was important" for the MacBook Neo "to be quintessentially a MacBook." Chiefly, the MacBook Neo is made from aluminum, not plastic. "It wasn't just a redesign, it was starting from the beginning, and we're not using cheaper materials, it's incredible aluminium," she said. Available in fun colors like Blush and Citrus, the MacBook Neo is meant to be distinguished from the MacBook Air and MacBook Pro, according to Anderson. "It was important to make it feel part of the family, but with its own personality," she said. Even though the MacBook Neo