Checking If a Business's Google Profile Actually Matches Its Own Website

If you do local SEO work, you've run into this: a client's Google Business Profile says one phone number, their website footer says another, and nobody noticed until a customer called the wrong number. Or the postal code on the GBP listing is a leftover from an old office. This kind of drift is called a NAP (Name, Address, Phone) inconsistency, and it's widely cited as a local search ranking factor. But checking it by hand means opening every listing and every website side by side. I built Google Maps NAP Consistency Checker, an Apify Actor that takes Google Maps scraper output, fetches each business's own website (lightly: homepage plus one likely subpage), and checks whether the name, postal code, and phone number on the Google Business Profile actually show up on the site. What it does, and what it doesn't This Actor checks one thing: does a business's own website agree with its Google Business Profile on name, postal code, and phone number. It does not check third-part