I built a free AI visibility audit tool — then audited ourselves. Here's what happened.

Originally published at getvisus.com Six months ago I started building Visus — a free tool that scores websites on how easily ChatGPT, Perplexity and Google AI can find and recommend them. The idea came from a problem I saw firsthand. My wife owns Fozias, a Kashmiri restaurant in Liverpool. Despite great food, loyal customers and positive reviews, the restaurant was completely invisible when anyone asked an AI engine for restaurant recommendations in Liverpool. ChatGPT didn't mention it. Perplexity didn't mention it. It simply didn't exist in the AI world. So I built Visus to diagnose exactly why — and fix it. The Fozias experiment Before any optimisation, Fozias scored 23 out of 100 on the Visus AI visibility audit. The problems were clear: No schema markup telling AI engines what the business was No FAQ content matching the questions people ask AI Inconsistent business listings across directories No llms.txt file allowing AI crawlers access Weak entity definition — AI engines