Three weeks ago I launched Monee -- a budget tracker with no accounts, no server, no subscription, and no business model.
That last one is the weird part.
The pitch I couldn't make
Every indie hacker's story eventually gets to the monetization slide. Freemium, then $9/mo for the good stuff. Ads, once you have traffic. Enterprise tier, once you have credibility.
I couldn't do it. The whole point of Monee is that it's free because it's free -- not because you're in a trial. localStorage doesn't cost me money to host your data. Zero users or a million users, my bill is the same: $0.
So I made it free. Permanently. No plan to change that.
What actually happened
Traffic didn't explode. (I expected that.)
But here's what surprised me: the engagement pattern looked completely different from every app I've launched before.
Most apps: 80% of users bounce on day 1. The 20% who stick around eventually churn when they find something better.
Monee: people open it on th
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