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More moral language doesn't always mean more engagement online

Moral language—words and phrases that express ideas about right and wrong, virtues, fairness, harm and social obligations—is widely used in social media posts and other online content. Posts containing moral language sometimes spread quickly and attract a lot of attention on social media, yet whether moral language is always linked to greater user engagement remains unclear.
More moral language doesn't always mean more engagement online
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Phys.org

1h ago
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