That box can't hold all your dreams: the new reality of the camera market

The camera market has changed and, I suspect, we're going to have to adapt to a new reality for cameras, one in which there is a wide array of cameras available, but they won't necessarily be designed for existing photo enthusiasts. Recognizing that we'll see fewer like-for-like replacements and that some of these future models aren't designed for us will avoid a lot of confusion. Camera makers are trying new things I think Canon's take-a-photo of a projected image 'retro' camera mockup exemplifies the kind of vibes-over-IQ camera I suspect we'll see more of. Photo: Mitchell Clark You can see this proliferation already happening, with several brands creating vlogging models, to the point that Sony has developed its ZV series that sits completely apart from its Alpha or Cyber-Shot ranges. Similarly, though riding on the coat-tails of the existing X-series branding, Fujifilm released the X half: a camera specifically and explicitly designed for people who don't currently buy c