Jeff Keller is not eligible for this campaign, since he's far from a bad photographer. Photo: Jeff Keller Companies typically look for high-quality photographs for marketing materials, but Icelandair is taking a different approach this time. The airline's most recent campaign is instead focused entirely on "bad photographers," offering up a free trip and an additional financial prize for the worst of the worst. Icelandair recently launched a campaign seeking "the worst photographer" to prove that even bad photographers can capture beautiful images of Iceland. According to the website, winners will receive a 10-day trip to Iceland, with travel expenses paid and the chance for their images to be used in a global ad campaign. The free trip isn't all selected participants get, either. They could also win $50,000. Naturally, there are some specific requirements. You have to be someone with no professional background in photography, and no "special" interest in learning photograp
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