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Dealing with redness and inflammation? This compound will calm your skin in seconds.
Dry smarter, not harder.
The clean girls are getting glittery. Here's the new playbook.
There's nothing “sustainable” about most of them. But that might (finally) be starting to change.
The cools-on-contact K-beauty moisturizer is made with a cocktail of ingredients that instantly refreshes skin.
They smell just like their eau de parfum siblings, but cost a fraction of their prices.
From tubing formulas to sensitive eye-friendly classics, these picks keep delicate lashes looking full and comfortable all day.
Finally, glitter body art is back.
New launches come and go, but our favorite SPFs are here to stay.
Here's proof that this style looks good on anyone, whether you have fine, straight hair or 4C coils.
Now that's how you shake off your "Ballet Slipper" roots.
Whether you're a Rouge, VIB, or Insider member, this is the time to refresh your beauty collection.
Just because your hair is in a protective style doesn't mean you can skip the shampoo.
These are the picks she’ll appreciate.
These hybrid formulas deliver the benefits of a serum with the coverage of a foundation.
Pop it in the freezer before using for the best, depuffed results.
Celebrity hairstylist Justine Marjan shares her best tips for color-matching, placement, and maintenance.
We asked an Olympic athlete, a politician, and other influential women to share their go-to lip looks— and the products behind them.
Smoother texture, more even tone— courtesy of the gentlest AHA yet.
This is what it actually takes for a 55-year-old to look snatched— and why Hollywood beauty standards need a major reality check.
This hydrating makeup makes your skin still look like your skin— but brighter and healthier.
Hydrating, tone-correcting, and shielding against UV rays— they do a little bit of everything.
Dark spots, redness, random patches— these handle them all.
Her hair was inspired by a “bird caught in the rain. ”
Her personal on-set makeup artist, Kellie Robinson, shares details of the look and the products she used.
Teary eyes have met their match with these no-budge formulas.
Can an influencer who’s taken Accutane sell acne products? We asked six dermatologists to weigh in on Alix Earle’s skin-care line.
The pop star took beauty nostalgia to the next level with her recent tour look.
From full-coverage formulas to skin-like serum foundations.
Now this is how you kick off April.
Gird your loins for a Devil Wears Prada 2 press beauty bonanza.
Rich, yet wearable and subtly defining.
Get a customizable lift and hold— it might make you skip your bras for good.
The best formulas for creating lasting curl without clumps, flakes, or droop.
Is this the new neutral?
The cracks in the picture-perfect perception started long before last week.
From milky toners to luxe sunscreen.
Save up to 40% on Dyson, Topicals, La Roche Posay, and so much more.
The seven-product collection has the Beyhive— and the Allure team— buzzing.
Or is that actually Hannah Montana?
It's not every day that I can look at the Rhode founder and think, relatable.
Our picks deliver hair-like strokes, long-lasting wear, and defined arches.
From bouncy curls to sleek styles, these innovative tools perfect your look every time.
Beauty on a budget never looked so good— or performed so well.
Perfect for an afternoon shopping trip.
They’re perfect for spring too.
The pros share tips to avoid creasing.
Carolyn Bessette-Kennedy's influence really is everywhere.
Here's exactly what her manicurist used for her latest nail look.
This dermatologist-deemed “rockstar ingredient” speeds up cell turnover, fades discoloration, smooths fine lines, and more.
Turns out your hormones can seriously affect your sense of smell— and the fragrances you reach for.
The academy has voted on the best in film, and now we're chiming in with the best hair, makeup, and nails of Hollywood's biggest night.
These smart organizers keep your products separated, protected, and easy to find.
Her essential collection is a mix of viral hits and niche finds.
Some of our favorite shampoos, conditioners, and stylers hail from these brands
Perfect timing for “fake spring. ”
These influential women share the fragrances that fuel their success.
Spend more to unlock more freebies.
Paint on watercolor blush, ballet slipper pastels, and colorwashed lids.
From glossy creams to featherlight mists, these formulas revive thirsty strands in seconds.
"Art girl tattoo party for the art girls!”
Set it and forget it.
The tools pros recommend for strong, healthy nails.
These bubbles really pop.
That's a compliment.
With options for every brow type and skill level, these pencils simplify shaping and filling in your hairs.
Reveal baby-fresh skin— in this case, literally.
Facing massive federal budget cuts, the largest affiliate of the women's health care provider needs cash to keep its doors open.
Beloved ingredients such as hyaluronic acid and peptides keep skin looking plump and smooth.
SAG-AFTRA may give awards for memorable performances, but we're giving accolades for amazing hair, makeup, and nails.
TL;DR Hydrating, soothing formulas are the way to go.
A dewy blush that gives a luminous flush, a lightweight lotion that whips winter hands back into shape, a modern-day depilatory cream, and more.
It’s you, not me, deo.
They’re designed to thicken and add movement without stiffness.
Repair, resilience, and that glass-hair glow.
Whether you're grappling with eczema or endometriosis, anxiety or infertility, Be Well is here to make sure you feel supported, informed, and seen
While wearing elf ears?
The voluminous chop captures the same je ne sais quoi that Nia Long, Halle Berry, and Naomi Campbell embodied during that era.
Washing your face never felt so good.
Whether you’re targeting wrinkles or loss of elasticity, these hydrating formulas help boost collagen production— and lend ample glow.
Three editors put the new version of Olaplex's best-selling treatment to the test.
Russia’s punishing attacks on Ukraine’s power grid this winter haven’t deterred its resilient people, like these six women, from the beauty routines that make…
This way for mirror-like shine.
Much like her eras, Swift’s fragrance rotation has range.
They deliver softness and shine from head to toe.
Glowy, balanced skin starts with a clean slate.
Reset your fragrance wardrobe with these lighter and brighter layers.
From boar bristles to wooden pins, these brushes are built to handle the densest of strands.
TikTok beauty sleuths deduced exactly which shade the phenomenal figure skater was wearing.
Softly luxurious— and ready for spring.
Here's what that means for the future of the brand— and Pat McGrath's role in it.
She unapologetically shared every detail of her 10-minute night-out makeup look.
From citrusy to musky to sweet, these scents stick around.
In a new docuseries about the show, Tyra Banks says everything except “sorry” for pushing toxic beauty ideals onto young viewers.
Consider this your sign to finally try that viral mascara.
Bouncy blowouts— without the learning curve.
Newly published exchanges between the beauty founder and the convicted sex offender have sparked outrage among creators and consumers.
Gentle acids, enzymes, and soothing ingredients make the dream team.
This is such an elegant idea for a Valentine's Day manicure.
Here's what we know so far.
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