Apple extends Back to School Deal gift card offer through September

Macworld Apple runs a higher education promotion every year that has traditionally been known as its “Back to School” sale. The company now refers to it as the “College Student Offer” or “Higher Education Offer” because it is only available to students in higher education and eligible education staff – not school-age children. The promotion gives eligible customers an extra incentive when purchasing qualifying products through Apple’s Education Store, where Macs and iPads are already sold at discounted prices. In recent years, those incentives have included free AirPods, a free Apple Pencil, and other accessories. This year Apple has returned to the tradition of offering gift cards with purchases – worth up to $150 in 2026. Apple launches the offer at different times around the world to coincide with the university summer break in each region. It typically begins before the new academic year and runs until several weeks after the first term s