Apple eyes WWDC smart glasses launch with a focus on privacy

Macworld Having reportedly shelved plans for a cheaper and lighter version of Vision Pro, Apple is currently focusing all of its augmented-reality efforts on a pair of smart glasses. According to a new report, these are slated to be unveiled at WWDC in June 2027, and would have arrived sooner if it weren’t for privacy concerns. In the latest edition of his Power On newsletter, Bloomberg reporter Mark Gurman lays out the particular difficulties which have dogged the so-called “Apple Glasses” project. As he explains, products in this field made by Meta and (to a lesser extent) Samsung and Google have become associated with surveillance and intrusive non-consensual video recording, but Apple stands to lose far more than those companies if it launches a pair of smart glasses because so much of its brand is built around privacy. “Consumers remain uneasy around people wearing camera-equipped glasses, unsure whether they’re being recorded during conversations at work, re