Apple TV has lost the plot

Macworld The Apple TV 4K has long been cord-cutters’ go-to set-top box due to its ad-free experience, fluid performance, superior app quality, and much more. Apple had been offering the 3rd-generation model for a tantalizing starting price of $129, with the maxed-out Ethernet variant going for $149. While there have always been cheaper options, at those prices, it was hard not to recommend Apple TV to anyone looking for a standalone set-top box.  However, following a significant price increase and stagnant innovation, this device has rapidly lost its appeal—making it challenging for newcomers to justify buying an Apple TV 4K. And from what the rumors say, it doesn’t look like the new model will make it much more compelling. Make it make cents Perhaps the Apple TV 4K 3’s biggest con is its updated, illogical pricing. The entry-level model now costs $199 while the pricier one sells (or doesn’t) for a whopping $249—a 67 percent increase and the