Chrome Extension Landing Page: 6 Blocks That Drive Installs

Originally published on ExtensionLaunch. A Chrome extension landing page has one job: get a visitor to the store listing already convinced. Since Chrome dropped inline installation, nobody installs from your site anyway, so every block on the page should push toward that one click. Here are the six blocks that do it, plus two small scripts that make the button smarter. The six blocks, top to bottom Outcome headline. Under ten words, describing the result the user gets, in the words your users actually use. "Save notes for every tab" beats "A tab annotation tool". One primary button. "Add to Chrome", pointing at your store listing with UTM tags. Give each button a different utm_campaign (hero, footer, pricing) so you can see which one converts. A demo above the fold. A muted, looping 10–20 second clip or animation of the extension in use, with the toolbar icon visible so people learn where it lives. Use MP4 or WebM with a poster image and compress it hard. Three bene