How I Price My Indie Mac Apps — The Thinking Behind $7, $39, and $50

If this is useful, a ❤️ helps others find it. All tests run on an 8-year-old MacBook Air. I have apps priced at $7, $20, $29, $39, and $50. Each price reflects a different decision. Here's the thinking. The framework I use Two questions: Who is the buyer? Consumer (buying for personal use, price-sensitive) vs. professional (buying for work, outcome-focused). What pain does it solve? Occasional convenience vs. recurring time savings vs. risk reduction. $7 — HiyokoShot (screenshot transfer) Consumer buyer. Occasional use. Solves a mild inconvenience (getting screenshots from Android to Mac). At $7, the decision is instant. No comparison shopping, no deliberation. The friction of evaluation costs more than the price. Rule: If the buyer will use the app once a week or less, keep it under $10. $39 — HiyokoBar (menubar tool) Mixed buyer — some consumers, some professionals. Daily use. Saves 5-10 minutes per day for people who use i