‘I lost a $3m brand deal. I was like: OK, losers!’ Swedish pop provocateur Zara Larsson on fame, fun and fighting the power

After a decade in pop’s underground, Larsson’s radiant fifth album turned her into one of the world’s biggest stars. It’s about time, she says, relishing the attention without sacrificing her moralsOn a warm spring day, Brooklyn’s century-old Paramount theatre has been transformed into a base camp for all things Zara Larsson. Stage techs scurry past entourage members, managers furiously tap smartphones and various figures patiently await their moment with the Swedish superstar.Down a plushly carpeted flight of stairs, Zara Larsson is on all fours, saying “puss puss” (Swedish for “kiss kiss”) into a camera. Despite all the craziness around her, she is locked in, wearing electric-blue stockings, tangerine booty shorts and a tiny blazer that makes her look like Malibu Barbie at graduation. A man powers up a leaf-blower, sending Larsson’s blond hair flying. After hitting a few poses, she tippy-taps over in maribou-trimmed stilettos and offers me a can of water. “Cheer