iPhone 18 Pro and iPhone Ultra: When is the Next Apple Event?

It is now mid-August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new launch strategy. Australian media outlet ChannelNews today published an "exclusive" report claiming that the iPhone 18 Pro and iPhone Ultra event will take place on Tuesday, September 8. However, this date is questionable, as Apple has never held its iPhone event one day after Labor Day. Historically, there has always been at least a two-day gap between the holiday and the event, so it is more likely to fall on Wednesday, September 9 or later this year. If the event were to fall on Tuesday, September 8 or Wednesday, Septembe