iPhone Loyalty Hits 96.4% as Android Users Four Times More Likely to Switch

Customers are more loyal to Apple than ever, according to a smartphone loyalty survey conducted by phone trade-in site SellCell. 96.4% of customers surveyed said they planned to stick with an iPhone for their next upgrade, and 3.6% said they would choose a different brand. That's up from 91.9% in SellCell's 2021 survey and 90.5% in 2019. Android users were less loyal to their brand, and are almost 4x more likely to switch than iPhone users. 86.4% of people surveyed said they would stick with an Android device, while 13.6% said they planned to switch. Of the 3.6% of iPhone users who said they would move to another platform, 69.7% said they would choose a Samsung smartphone, and 20.2% said they would choose a Google smartphone. While most Android users said they would switch to a Samsung or Google device, 26.8% said they would choose an iPhone over an Android smartphone. Most iPhone users said they would stick with an iPhone because they prefer Apple (60.8%), while 17.4% said