Job Listing Suggests Apple Fitness+ Could Get Live Content

Apple is hiring a Studio Producer for its Fitness+ service with a background in live production, in what could be a hint at the future of the service. The job listing was posted last month, detailing an in-person role at Apple's Santa Monica studio. It calls for someone with a "strong foundation in live or live-to-tape multi-camera production and a genuine curiosity about where live content is headed next." Apple says it wants a "creative collaborator" who is "excited to experiment with new formats" and "push the boundaries of what live fitness content can be." The role's actual list of responsibilities reads like Fitness+ production management rather than anything specific to live content. While Fitness+ is not a live service, many of the skills applicable to live production would likely be transferable to its needs. Apple Fitness+ launched in 2020 as a library of trainer-led workout and meditation videos available on the iPhone, iPad, and Apple TV, all shot in advance and