Longtime exec Phil Schiller is downgraing his role at Apple again

Macworld Bloomberg’s Mark Gurman reported on Monday that Apple executive Phil Schiller is stepping down from his roles as leader of the App Store and manager of product events. The news comes on Tim Cook’s last day as Apple CEO. Schiller became an Apple Fellow in 2020 after initially stepping down as SVP of Worldwide Marketing, a position he had held since 2000. He joined Apple as a product marketing manager in 1987, but left in 1995 for Macromedia. He rejoined Apple in 1997 when Steve Jobs returned to the company. When Schiller became an Apple Fellow, he relinquished his marketing role to Greg Joswiak, but he continued to lead the efforts for the App Store and product events. The App Store duties move over to Apple’s services division, which is run by SVP Eddy Cue. Carson Oliver will run the App Store on a daily basis. Apple’s events team is now run by Nola Weinstein, who has acted as “Schiller’s deputy since 2023,” according to Gurman. We