Meta and Google trial: are infinite scroll and autoplay creating addicts?

Features woven into the fabric of platforms have been central to landmark social media harm case in US. How do they work?It was as “easy as ABC”, claimed the lawyer prosecuting a landmark social media harm case against Meta and Google which heard closing arguments this week. The defendants were guilty, said Mark Lanier, of “addicting the brains of children”. Not true, replied the tech companies. Meta insisted providing young people with a “safer, healthier experience has always been core to our work”.Features such as autoplay videos, infinite scrolling and constantly chirruping alerts woven into the fabric of online platforms were central to the six-week trial in Los Angeles, which has been compared to the cases against tobacco companies in the 1990s. But how do these features work and what are their consequences? Are they creating addicts rather than users or are they just giving consumers more of what they want? Continue reading...