Next Apple event: Expected dates and what Apple could launch next

Macworld Apple’s “Pro and Tell” media experience, took place in Los Angeles on October 28, 2026. The company announced its first touchscreen MacBook Pro, officially called MacBook Pro with PROLED XDR Display, featuring tandem OLED, Dynamic Island and a thinner, lighter design. It completed a week of announcements that included the iPad mini with A20 Pro on October 26 and the standard 14-inch M6 MacBook Pro and M6 iMac on October 27. Preorders are open, with availability beginning November 6. Apple has not announced a date for its next event. Attention now turns to possible spring 2027 launches, although new products could arrive through press releases or another media experience rather than a keynote. Apple’s annual event calendar typically includes WWDC in June and the iPhone event in September, with additional launches sometimes taking place in spring and October. Dates are rarely confirmed far in advance, but past schedules and reliable repor