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Starbucks Korea boss loses job after ‘Tank Day’ promotion misfires

South Korea’s food conglomerate Shinsegae ⁠Group has ⁠fired the head ⁠of Starbucks Korea after a promotion campaign sparked public uproar on the anniversary of pro-democracy protests. Shinsegae, the South Korean licensee of ‌the US coffee chain, said in a statement on Monday that chairman Chung Yong-jin sacked Sohn Jeong-hyun, the head of Starbucks Korea, for carrying out “inappropriate marketing”. Hours earlier the South Korean coffee chain launched ⁠a “Tank Day” promotion, which South Koreans...
Starbucks Korea boss loses job after ‘Tank Day’ promotion misfires
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South China Morning Post

17d ago
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