Tamron: "We are moving toward simultaneous multi-mount lens launches" instead of Sony-first

Tamron's booth at CP+ 2026 was decked out with a headline-grabbing Back to the Future display (complete with an actor dressed as Doc Brown). The theme extended to a wall showing some of the company's most significant lenses from the past.Photo from video: Dale Baskin "The most significant shift across the entire imaging landscape has undoubtedly been the mainstream adoption of AI-generated imagery," says Kei Nagai, the section manager of Tamron's Overseas Sales Department, when asked about the most important trend in imaging of the past year. Out of all the companies we interviewed at the CP+ trade show this year, Tamron is one of the few to bring up that particular elephant in the room. But the company thinks the newfound popularity of computer-generated images could make real-world photography more relevant, not less. "While it has become much easier to create an image that matches one’s specific intent, we believe this will change what people demand from photography," N