Technical SEO Checks I Run Before Writing More Content

“We need more content” is one of the most common conclusions in SEO. Sometimes it is right. Often it arrives too early. If search engines cannot reliably crawl, understand or index the pages already on a site, another twenty articles just create a larger pile of URLs with the same problem. Before planning content, I run a technical pass in a fixed order. It is not glamorous, but it stops expensive work being built on a weak base. 1. Check the actual HTTP response I start with the page itself, outside the browser interface. curl -I https://example.com/service-page For an indexable page, I normally expect a clean 200 response. A redirect may be intentional, but chains and loops need attention. A page can also look normal in a browser while behaving like a soft 404 because the content is thin, missing or replaced by an error message. I check representative URLs from every important template: the homepage service and category pages location pages articles pagina