The Project G Stereo Was the Definition of Groovy

Dizzy Gillespie was a fan. Frank Sinatra bought one for himself and gave them to his Rat Pack friends. Hugh Hefner acquired one for the Playboy Mansion. Clairtone Sound Corp.’s Project G high-fidelity stereo system, which debuted in 1964 at the National Furniture Show in Chicago, was squarely aimed at trendsetters. The intent was to make the sleek, modern stereo an object of desire.By the time the Project G was introduced, the Toronto-based Clairtone was already well respected for its beautiful, high-end stereos. “Everyone knew about Clairtone,” Peter Munk, president and cofounder of the company, boasted to a newspaper columnist. “The prime minister had one, and if the local truck driver didn’t have one, he wanted one.” Alas, with a price tag of CA $1,850—about the price of a small car—it’s unlikely that the local truck driver would have actually bought a Project G. But he could still dream.The design of the Project G seemed to come from a dream.“I want you to imag