Bourbon is facing a crisis of global proportions. Its domestic outlook is dim, as sales recede amid consumption declines and a serious oversupply problem. But internationally, the picture is downright bleak: According to the Distilled Spirits Council of the United States, American whiskey exports cratered by 19 percent in 2025, due in large part to declines of 57 percent in Canada, 35 percent in the European Union, and 28 percent in Japan — three of the largest markets. Other areas saw a rise in exports, but it was not nearly enough to offset the losses.
The article Bourbon’s Global Soft Power Is Fading as Trump Tariffs Reshape the Industry appeared first on VinePair.
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