Ceramic Case Could Return With Apple Watch Series 12

Apple is planning to reintroduce its striking ceramic Apple Watch casing as soon as this year, Bloomberg's Mark Gurman reports. The Apple Watch Series 2's white ceramic case option. Writing in his "Power On" newsletter, Gurman explained that the ceramic case option is expected to return either this year or in 2027. Apple first introduced a ceramic Apple Watch Edition with the Series 2 in September 2016, replacing the original gold Edition model and bringing the line's price down from thousands of dollars to a comparatively modest $1,249. The white ceramic finish, made from a compressed zirconia and alumina powder polished with a diamond slurry, was marketed as being four times as hard as stainless steel. Apple expanded the material a year later with a gray ceramic option alongside the Series 3, but the Edition line disappeared entirely for the Series 4 in 2018, with Apple dropping ceramic and offering no high-end case option at all that year. The white ceramic finish ret