Does Hospitality Suffer When a Top Cocktail Bar Goes All-in on Reservations?

By 5 p.m. on most nights, a healthy line of anxious hopefuls coalesces outside the entrance of schmuck. in New York City’s East Village. For those who didn’t have the forethought to make a reservation, their only hope to procure a coveted seat is to arrive early and join the queue. When schmuck. opened in early 2025, it offered only a handful of global access reservations via Resy, which are held exclusively for American Express cardholders; now almost half the tables in the early and late seatings can be booked in advance during the week. The article Does Hospitality Suffer When a Top Cocktail Bar Goes All-in on Reservations? appeared first on VinePair.