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Exclusive: The Wine Group Acquires ‘Phony Negroni’ Maker St. Agrestis

The Wine Group (TWG) has acquired St. Agrestis, the company behind the rapidly growing non-alcoholic ready-to-drink (RTD) Phony Negroni, chief marketing officer Helen Kurtz tells VinePair. TWG has not disclosed the transaction’s sum. In addition to the Phony Negroni — a non-alcoholic riff on the classic cocktail and the brand’s most popular product — St. Agrestis’s portfolio includes other zero-proof and alcoholic RTD aperitivos and Negronis. TWG’s purchase marks its first significant foray into the spirits sector, but Kurtz says the company plans to hone in on St. Agrestis’s non-alcoholic portfolio. The article Exclusive: The Wine Group Acquires ‘Phony Negroni’ Maker St. Agrestis appeared first on VinePair.

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