Fenty Beauty’s New Pro Filt’r Foundation Is Here—and Yes, It’s Even Better Than the OG

I’ll never forget the first time I bought makeup at Sephora. It was a few weeks before my 21st birthday, and one of my best friends came along to help me shop for my first-ever full glam (before then, lip gloss was about as far as I’d ventured). I knew immediately that I wanted to use Fenty Beauty, and my makeup-obsessed bestie happily helped me find my perfect match in the brand’s matte foundation. Six years later, my love affair with Rihanna’s iconic namesake label is still going strong—its Instant Retouch Concealer and now-discontinued bronzer included. Naturally, its newest innovation, the Fenty Beauty Pro Filt’r Fluid Flex Natural Matte Longwear Foundation, has already earned a permanent spot on my makeup shelf.  After launching in 2017 with a then-rare 40-shade range, Fenty Beauty helped raise the bar for what inclusive complexion products could look like. Nearly a decade later, its new foundation proves the brand isn’t done pushing the cat