Macworld Apple always holds its events at 10 am PT, with iPhone launches usually taking place on the second Tuesday or Wednesday of September. This year, that means the event, dubbed Surprise and Shine, will take place on Wednesday, September 9. Additionally, Apple always introduces its new iPhones and Apple Watches at its September special event, and this year is no different. Except this year, everything is different. The iPhones are different. The CEO is different. The event may be different. Here’s what we expect from Apple’s big September show. The John Ternus show Tim Cook stepped down from his position as CEO after 15 years, though he will remain on the board of directors. He has named John Ternus, who was most recently senior vice president of hardware engineering, as his successor. That means this is the first Apple Special Event in which Ternus will be the headliner, introducing the start of the event and thanking everyone at the end. In
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