I Tried $320 Of Medicube Korean Skincare — & Now I Get The Hype

After more than 10 years in beauty, I’m usually the go-to for skincare recommendations in my friendship circle. But if the past few months are anything to go by, they’ve been the ones schooling me, because lately, there’s only one brand on their lips — and it’s Medicube.  Skincare enthusiasts — or anyone whose thumbs are never far from their TikTok feed — probably already know (and love) the Korean skincare brand, which launched in South Korea in 2017. But it’s managed to cut through the noise (read: the tens of other brilliant Korean brands that have also made their way into Ulta Beauty and on Amazon) to become one of the most talked-about and exciting names in the space. No, really. At a recent Medicube event, I’ve never seen my fellow editors more intrigued by a brand — specifically the LED Booster. (They didn’t care that they were wearing makeup; the handy red-light tool went straight on their faces