I wasn’t at all surprised when Alix Earle launched her own skincare brand. I’m not a hater, so my first reaction was genuine excitement on her behalf. Yes, the beauty industry — and especially the microcosm of influencer-led brands — is already bursting at the seams, but as someone who’s dealt with acne myself, I’ve always appreciated how open Earle has been about her skin journey. That alone doesn’t necessarily mean you’re qualified to start your own company. But if you have both the resources and a deeply engaged community, it would almost be foolish not to explore it.
Moments like this are when I’m especially grateful for my job. As a lifelong beauty lover turned editor (who underwent her own Accutane journey at 19), I don’t take for granted that I get a front-row seat to test new brands and products for a living. So when my pistachio-green Reale Actives PR box landed on my doorstep, I did what anyone would do: I immedi
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