I Tried Maybelline’s Viral ‘Cloud’ Blush — & It Beats My Most Expensive Makeup

My happy place is the drugstore makeup section — always has been, always will be. It’s in those fluorescent-lit aisles that I first fell in love with beauty, and even now, over a decade into my career, I believe that some of the best products out there live right next to bulk boxes of tampons. (My personal Mount Rushmore: L’Oréal Brow Lamination Brow Gel, Maybelline Lifter Liner lip pencils, Essence Lash Princess Mascara, e.l.f.’s Soft Glam Foundation, and Halo Glow Skin Tint.) There’s just something about a cheap thrill that hits different — especially when it exceeds your already-high expectations.  So when I spotted Maybelline’s Cloudtopia Cheek & Lip Mousse on an endcap at my local Target, it was love at first sight. The tiny, pastel jars — reminiscent of French macarons — made me do a double take. Sometimes, a product just speaks to your soul and the next thing you know, it’s in your shopping cart.