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Jameson Announces Partnership With the NFL, Replacing Diageo As Official Spirits Sponsor

Jameson Irish Whiskey will replace Diageo as the official spirits sponsor for the National Football League (NFL). On Thursday, Jameson announced that parent company Pernod Ricard inked a multiyear deal with the NFL, handing exclusive marketing rights at certain national and international matches to the Irish whiskey category leader. According to a report in Sports Business Journal, Pernod Ricard’s partnership is worth approximately $20 million each year. The announcement comes a few months after Diageo’s decision to forgo renewing its five-year, cross-portfolio contract with the league in April. The article Jameson Announces Partnership With the NFL, Replacing Diageo As Official Spirits Sponsor appeared first on VinePair.

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Emma L.

9h ago
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