Kroger is enhancing its wine selection and installing tasting bars at 147 locations nationwide. The Cincinnati-based grocer will also staff the select locations with trained stewards to guide shoppers’ wine browsing experiences. Kroger kicked off the program today in Newport, Ky., as reported by the Cincinnati Business Courier, though it did not specify the additional outposts that will offer the program. The retailer boasts over 2,700 locations in 35 states and identified 147 locations where customers demonstrated a demand for an improved selection of foreign and premium wines.
The article Kroger Announces Wine Expansion at 147 Stores, Adding Tasting Bars and Premium Labels appeared first on VinePair.
Discussion
Get the discussion rolling
A single comment can start something great.