We're officially in the dog days of summer, and if your perfume collection is still stuck in spring, consider this your sign to switch things up. Alongside reapplying SPF and living in your airiest dresses, there's something about July that has us leaning fully into our easiest, breeziest versions of ourselves. Maybe that’s a fruity tropical fragrance that you’re wearing while on vacation, a salt-soaked skin scent during a heat wave, or a rich gourmand that somehow still works in the heat. This month's fragrance launches prove there's no single way to smell like summer. From Kayali’s newest Boujee perfume to Bond No.9’s unique takes on woody oud, there's plenty of newness out now to craft the ultimate summer scent wardrobe. Ahead, discover — and shop — the best new perfumes landing this July. At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All
Discussion
Take the lead—comment now
Lead the way—your insights can inspire others.