Not every Apple product is ‘exciting,’ it turns out

Macworld Well, in the long list of Apple product launches, last week’s announcements were certainly some of them. Marketing supremo Greg Joswiak didn’t set the bar especially high when he predicted “an exciting week,” but even that comparatively tepid assessment turned out to be wildly optimistic. The 8th-gen iPad mini falls, I would say, into the category of dull but worthwhile iterative refreshes. It gets some nice upgrades, including a thinner and lighter body, a faster processor, and an OLED screen, but doesn’t alter the fundamental truth that big-screen smartphones, and especially foldables, have rendered mid-price mini tablets largely obsolete… and thanks to another $100 price hike, the mini is now verging on premium. It needed a change of direction, not a costly glow-up. Tuesday’s twin launches, presumably paired because neither was remotely enough to carry even a website update by itself, saw the arrival of M6 updates to the iMac and M