Pick one product to push: score your SKUs from TikTok Shop data before you pitch a retailer

Working notes from the Flowup team for people who run e-commerce or trade marketing in Thailand. Not a repost of our site guides. The usual way a brand picks its "hero" product is by looking at the bestseller list in its own TikTok Shop and taking the top line. That list ranks by units or revenue. It does not tell you which product makes money after fees, which one people come back for, or which one would survive on a convenience-store shelf. If you are about to put campaign budget, creator samples or a 7-Eleven pitch behind one product, a 30-minute scoring pass is worth doing first. TikTok for Business makes the same point from the platform side: its advice for Thai brands before mega sales starts with enough stock and a clearly defined hero product (SME Thailand Club, Sep 2026). What to export From Seller Center, export the last 90 days of orders with SKU, unit price paid, discount, buyer ID (or hashed ID), ship-to province and order date. Add your own cost sheet: produ