Plum Perfumes Are Fall’s More Grown-Up Answer To Fruity Scents

Fruity fragrances often get a reputation for being twee, but we promise this fall’s take on the category will have you thinking otherwise. While popular fruity notes typically skew tropical or berry-forward, there’s a new fruit in town this season: plum.The succulent stone fruit has the same juicy quality as peach, only with a darker, richer flavor profile that makes it especially well-suited to cooler weather. Depending on how it’s blended, plum can read candied and sweet, tart and juicy, or even slightly smoky and boozy, giving perfumers plenty of ways to interpret the note. It also has a natural depth that makes it feel a little more grown-up than your typical fruit-forward fragrance, especially when paired with contrasting accords like woods, amber, spice, or musk. From Ellis Brooklyn’s just-launched Plum Tonic to Valentino’s newest addition to its Donna Born In Roma family, we’re calling it now: Plum scents are about to be everywhere. Whether you like your f