I may own more blush than I could ever apply to my cheeks in one lifetime, but that hasn’t stopped me from hoarding more powders, creams, and sticks to test out in the name of beauty journalism. My latest addition? Violette_FR’s Plume Blush, the makeup artist’s follow-up to the bestselling Bisou Blush sticks and an extension of the Plume range of cream-to-powder formulas. (She debuted Plume Eyeshadow less than two months ago.)
While blush launches are hardly in short supply these days, few have managed to pique my interest quite like this one. Between the airy texture, soft-focus finish, and thoughtfully curated shades, Plume Blush feels distinctly different from the dewy balms and ultra-pigmented liquids currently dominating the category.
Ahead, I break down everything you need to know about Plume Blush — including why I’m already calling it my blush of the summer.
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What is Violette_FR’s Plume Blush, and what are t
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