The beauty influencer-to-brand-founder pipeline is nothing new; from Mikayla Nogueira’s Point of View to Hailey Bieber’s Rhode, the market has never been more saturated with creator-led business hoping to hit it big. So, when Alexis Androulakis and Dr. Christina Basias Androulakis — better known as The Lipstick Lesbians — announced that they were embarking on a new business venture, Leaked Labs, we had questions.
Leaked Labs isn’t so much a brand as it is a virtually unheard-of beauty concept bringing the consumer into the product development lifecycle. In other words, you get to choose which makeup products make the cut after trying them out in a beta-style rollout.
Earlier this month, the brand’s first drop (aka “Leak”) came in the form of Amplify Flexi Powder, an Italian-sourced flexible pigment disc that can be worn wet or dry on lids, cheeks, and elsewhere on the face and body. (Our beauty director likened
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