We Tried Tarte’s New CC Tinted Serum — & We’ll Be Using Every Last Drop

Before skin tints and sheer foundations reigned supreme, BB and CC creams had their moment — especially in Japan and Korea.   BB creams (short for “beauty balm” or, sometimes, “blemish balm”) were designed as all-in-one complexion products meant to replace your moisturizer, primer, foundation, and even sunscreen if formulated with UV filters. CC creams, meanwhile, are typically more focused on color correction (hence the name: “color-correcting” or “complexion-correcting”).   Unlike traditional foundations and concealers, BB and CC creams occupy a middle ground between makeup and skincare, offering lightweight coverage and a natural, radiant finish that doesn’t look overly done. And while BB and CC creams have long since made their way stateside thanks to mainstream brands like Maybelline, IT Cosmetics, Kosas, and e.l.f. Cosmetics, a newcomer has entered the chat — and it just might be our new favorite.  CC color-correc