What Is “Skin Preservation,” & Why Is It Everywhere Right Now?

So often in the beauty space, trends are little more than repackaged ideas from decades past. The term anti-aging, for example, has been rightly scrutinized for years, gradually giving way to a new buzzword that’s popping up not only in the healthcare space, but in beauty, as well: longevity.  Where anti-aging positions wrinkles, dullness, and other visible signs of time as problems to fear and fix, skin longevity — and now, its close cousin, skin preservation, which I’ll get to shortly — is rooted in maintaining healthy skin for the long haul. Rather than chasing quick fixes or making you feel guilty about your choices, the goal is to support your skin with consistent habits and ingredients that help it look its best for as long as possible. (We’ve already seen this shift in products like Tatcha’s The Longevity Memory Cream, a firm R29 favorite, and Paula’s Choice CellularYouth Longevity Serum, both of which lean into