Anheuser-Busch Doubles Down on Its ‘Total Beverage’ Bet on Southern Glazer’s as Reyes Carves up Rival RNDC

It wasn’t always the case that beer’s middle tier featured the best mergers-and-acquisitions action in the beverage-alcohol industry. Far from it. The world of wholesalers, cloistered by culture and statute, was for much of the 20th century a fairly stodgy one. While suppliers and retailers bludgeoned each other with big-dollar advertising campaigns, cutthroat price wars, and consolidation galore, the humble beer distributor was mostly content to stay above the fray and keep the cash flowing. Things didn’t change all at once, but they did change. The article Anheuser-Busch Doubles Down on Its ‘Total Beverage’ Bet on Southern Glazer’s as Reyes Carves up Rival RNDC appeared first on VinePair.