Beer Used to Own Independence Day. Now It’s Lost the Cooler.

In 2016, Peyton Manning turned some heads by plugging the King of Beers from the field after emerging victorious in Super Bowl 50. “I’m gonna drink a lot of Budweiser tonight, Tracy,” the then-quarterback of the Denver Broncos told CBS reporter Tracy Wolfson. “I promise you that.” Anheuser-Busch InBev quickly followed up with the media to make sure everybody knew it hadn’t paid Manning — who owned stakes in a pair of distributorships aligned with the company — for the shoutout, perhaps to avoid the ire of the Federal Trade Commission, which has rules against undisclosed promotion. The article Beer Used to Own Independence Day. Now It’s Lost the Cooler. appeared first on VinePair.