This is VinePair’s Booze News Weekly Roundup, where we gather the hottest headlines and product releases every Friday for a snapshot of what’s happening in the beverage alcohol industry. This week, we have updates on Pop-Tarts’ exit from BuzzBallz collab, Trump’s ban on Canadian alcohol, the latest product releases, and more. News to know: Pop-Tarts exits BuzzBallz partnership: Pop-Tarts’ owner Mars, Inc. backpedaled from its collaboration with popular ready-to-drink brand BuzzBallz out of fear it would target underage drinkers. Pop-Tarts cut the partnership just one month into the campaign following a meeting with the U.S.
The article Booze News Weekly Roundup: Pop-Tarts Exits BuzzBallz Collab, Trump’s Canadian Alcohol Ban Takes Effect, and More appeared first on VinePair.
Discussion
Say something first
It all starts with you—share your thoughts now.