Reappearing Act: Why Breweries Are Reviving Beloved Bygone Beer Brands

It was neither hell nor high water that felled 21st Amendment Brewery. Its closure last fall came from a less biblical calamity: overexpansion and underperforming sales. The canned-beer pioneer began in 2000 as a San Francisco brewpub, becoming one of America’s 50 biggest breweries and taking over a San Leandro Kellogg’s factory to produce plenty of Hell or High Watermelon wheat ale. Ambition ran into the pandemic buzzsaw, compounded by distribution difficulties and can shortages. Obituaries lamented 21st Amendment’s rise and fall. However, reports of its death proved to be greatly exaggerated. The article Reappearing Act: Why Breweries Are Reviving Beloved Bygone Beer Brands appeared first on VinePair.