The Auth0 Pricing Trap: Why Upgrading to Paid Gives You Less

This article was originally published on Jo4 Blog. I was about to upgrade our Auth0 plan to get a cleaner domain. Then I looked at the pricing page. And closed the tab. The Setup Auth0 gives you a randomly generated tenant URL when you sign up: dev-exjsxdx8c6qt3uhf.us.auth0.com Not exactly brand-inspiring. I wanted something cleaner like jo4.us.auth0.com. To get a custom tenant name, you need to create a new tenant. To create a new tenant on the free plan: ❌ You have reached the limit for Tenants in your current plan. Upgrade your plan to create more tenants. Fine, I thought. What does the paid plan cost? The Math That Doesn't Math Free Plan: 25,000 MAU included 1 tenant Basic features $0/month Essentials Plan (Paid): 500 MAU included Multiple tenants MFA, RBAC $35/month (B2C) Wait. The paid plan includes fewer users than the free plan? Yes. When you upgrade from free to Essentials, you go from 25,000 included MAUs to 500 inc